InWithSkin

Caviar For Your Skin

caviar_red_2The new Caviar Booster Series from PUR attitude supercharges the benefits of a skin care routine with three custom skin care solutions. Using these new solutions is as simple as sprinkling just a few “caviar” beads into a serum, moisturizer, foundation, or cleanser (depending on the Booster used).

“Your skin is as unique as you are and your skin’s needs change with diet, climate changes, genetics, hormones, and environmental toxins. So sometimes we find that one skin care product doesn’t do what we need 100 percent of the time,” said PUR attitude Founder David Pollock. “That is why I created the Caviar Booster Series. You can customize your skin care for targeted solutions. It’s a personalized skin care solution as unique as you are.”

The PUR attitude Caviar Booster Series features three key products:

ArbutiFADE™ Skin Brightening Caviar—Diminishes brown spots, hyper-pigmentation and uneven skin tones, while remaining hydroquinone-free. Inhibits enzymes that discolor skin. Visible results in weeks. Available in .5 fl oz at a

InstaERASE Wrinkle Erasing Caviar—This solution features breakthrough technology that plumps and firms skin to erase the appearance of fine lines and deep wrinkles instantly. Skin looks younger in seconds and results last all day. Can be used on Crow’s feet, forehead furrows, and smile lines. Available in .5 fl oz at a retail price of $42.50.

 X8 Skin Perfecter Caviar— Creates a customized cleanser to exfoliate dull, dead skin. It refines pores, retexturizes, revitalizes and smoothes skin. The “caviar” beads remove makeup and impurities while gently exfoliating away dead skin cells. The beads are self-adjusting to prevent over-exfoliation. Available in 1 fl oz at a retail price of $42.50.

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows David Pollock’s brand philosophy of “Safe Beauty,” avoiding harsh chemicals, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes. The entire line contains no water. Instead, every item of PUR attitude skin care contains 100 percent pure, active, safe ingredients.

The PUR attitude Skin Booster Series will be available exclusively at www.PURattitude.com at launch.

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