London Calling

shutterstock_130859456-316x496The UK is undoubtedly a trendsetter in the skin care, cosmetics and hair care markets. Gillian Waddell, Managing Director of Fuel PR International, an award-winning London-based agency, gives us her top UK beauty trends for 2014:

  1. ‘Cosmeceuticals’ (cosmetics and beauty products containing active pharmaceutical ingredients to improve the overall look and health of skin) represent the fastest growing segment of today’s beauty industry.
  2. The biggest focus is on anti-aging products, which offer an alternative to cosmetic surgery procedures.
  3. Antioxidants are currently one of the most popular ingredients in skin care cosmetics, and are being included in other health care products due to their proven benefits to overall health.²
  4. ‘Mixologiste’ is a key beauty trend for 2014. The main focus is on seeking inspiration from different ingredients and categories to create new combinations and to develop products that are revolutionary and exciting.
  5. BB, CC (and even DD) creams are moving into nail, lip and hair care products. Newly launched BB hair creams promise to protect and reinforce hair fibers.
  6. Hair perfume will leave hair smelling fresh and protect it against UV damage and colour fading, while retaining maximum moisture, condition and nourishment.
  7. Many hair care products are inspired by makeup or cosmetics, such as hairstyle extenders, which lock in style for longer, and hair foundations for hair touch-up treatments.

Gillian Waddell is Managing Director of Fuel PR International; a dynamic, award – winning London-based UK agency, providing national and international companies with high profile, results-driven campaigns which support their business growth and ambitions. For information, please contact Gillian on +44 (207) 848 8211 or email