New jane iredale Virtual Makeover App


Iredale Mineral Cosmetics, Ltd. has launched an innovative iPad app, jane iredaleVirtual Makeover, allowing consumers and professionals to create true-to-life makeup applications with unprecedented functionality, all using the comprehensive line of mineral makeup from jane iredale – THE SKIN CARE MAKEUP®.  It is one of the first-ever apps with capabilities to smudge makeup, adjust brush size and blend and layer different products and shades over one another, allowing users to achieve the customized effects makeup delivers in reality.

Designed in partnership with Modiface and available exclusively for iPad tablets, the app is an extension of jane iredale‘s successful Virtual Makeover Room for desktop computers. In the app, users are first prompted to choose a photo, which they can take using the iPad camera or upload from Facebook, their iPad photo album or provided model images. Users can then tap a facial feature on the photo to bring up a scrollable color wheel showing all available makeup shades and categories for that feature. To enhance discovery, only product colors are initially displayed, and the full product name appears once selected by the user. Users apply color using their fingers as a brush, and can tap or swipe along a continuum to increase or decrease brush size. Commands to undo, redo, clear, start over with a new photo, adjust facial recognition and compare before and after photos are available throughout the process.

A new “makeup tools” bar is the feature that allows users to blend makeup with a Flocked Sponge, smudge and smoke out detailed areas with a Smudge Brush and even remove little makeup mishaps with the jane iredale Magic Mitt™, all features unique to the tactile nature of the iPad.

Selecting “finalize” shows users their before and after images side by side, as well as a list of products used and the option to purchase individual products or the complete look from, or find a brick and mortar retailer nearest them. Users’ looks and product recommendations can be saved, emailed or shared via Twitter and Facebook directly from the app.

The app delivers unique benefits to both beauty professionals and consumers:

  • Estheticians and makeup artists can cater to clients seeking new looks for headshots, profile pictures, weddings or other occasions by trying on several different looks without physically applying and scrubbing off multiple makeup applications. Options can be narrowed down and then physically applied, saving time and increasing client satisfaction.
  • Users can try on multiple shades of longwearing products, such as jane iredale Lip Fixation, a lip stain that could not be as easily removed in reality.
  • Consumers can easily play with new makeup looks at home, which they can then bring in to their favorite jane iredale location to recreate.
  • Online shoppers can benefit from a try-on experience and select their ideal shades of makeup without visiting a brick and mortar location.

The jane iredale Virtual Makeover app is available for free via iTunes. For more information or to experience the desktop version, visit