Skincare Company Goes Green, Gives Back
Renowned for its dedication to promoting environmental sustainability and protecting biodiversity of plant life and commitment to its three missions, Protect, Explore, Educate, the Klorane Institute and the CNRS (French National Centre for Scientific Research) received one of the 2014 Trophies for Corporate Sponsorship of the Environment and Sustainable Development for the “Great Green Wall” project, an honor awarded by The Ministry of Ecology, Sustainable Development and Energy, an agency of the government of France. In supporting the “Great Green Wall,” an ambitious sustainable development project, the Klorane Institute aims to limit the desertification of the African Saharo-Sahelian Zone, a region heavily affected by poverty and emigration since serious droughts struck the area in recent decades. By planting more than 10,000 trees every year, the goal is to create a belt of adapted plant species that will span across the African continent within the next 15 years.
Among these plant species is the desert date palm, found in the sandy and desert soils of the Sahel-savannah region across Africa. The desert date palm is the source of the Desert Date extract that is the core ingredient in the brand’s eco-designed hair care range, Klorane Shampoo, Mask and Leave-in cream with desert date, which launched in the US in November 2013. Returning plant life to the area and teaching others about their properties and uses, the “Great Green Wall” not only helps to restore a damaged ecosystem, but also helps to facilitate daily life for local populations and contribute to the sustainable development of the local economy.
The Ministry of Ecology, Sustainable Development and Energy organizes the “Trophies for Corporate Sponsorship of the Environment and Sustainable Development” in order to reward original partnerships between a business and the leader of an environmental project (an association, NGO, public institution or local authority). Eight exemplary projects were rewarded in six categories: Research and future prospects concerning energy and the environment; Ecological solidarity and a circular economy; Skills-based sponsorship; Biodiversity; Natural spaces, environments, sites, landscapes; Education and raising awareness on sustainable development.
The Klorane Institute and the “Environment, Health, Society” international joint unit of the CNRS in Senegal were rewarded for the “Great Green Wall” project in the “Research and future prospects concerning energy and the environment” category. The “Great Green Wall” project aims to combat desertification and poverty in the Sahel through the creation of a green belt 4,350 miles long and 9 miles wide, from Dakar to Djibouti, uniting 11 African countries. It contributes to recreating a viable ecosystem for biodiversity and man (including trees, shade, food, water and fauna). Beyond purely environmental concerns, this program also has a social and economic impact, creating jobs in the desert date palm nurseries, plantations and harvests, involving women in the vegetable gardens created further to access to water in exchange for the upkeep of the nurseries, diversifying the diet through the consumption of fruit and vegetables from the vegetable gardens, selling the vegetables at the market (a source of revenue), and providing free medical consultations for local populations, given by Dakar’s medical and pharmacy students during the annual summer university in Widou.
The Klorane Institute supports this program in three ways:
–Planting 10,000 desert date palms per year, over 3 years.
–Financing 3 doctoral theses on the desert date palm and its impact on Man, the environment and health.
-Supporting an annual science and medicine summer university in Senegal (scientific and civic activities, multidisciplinary exchanges).
“It is deeply gratifying to be honored for our sponsorship of the ‘Great Green Wall’ with this distinguished award,” says Jacqueline Flam Stokes, Vice President, Retail Sales & Marketing, Avène and Klorane. “The legacy of the Klorane Institute with its commitment to respect and protect our plant heritage and the environment is at the very heart of the Klorane brand.”
For nearly 50 years, KLORANE has excelled in combining the best of nature with the best of science. Only the purest plant extracts selected to target specific hair and skin needs go into formulas created with KLORANE’s proven pharmaceutical know-how to develop a broad collection of efficacious hair and skin care products suitable for the entire family. Clinically proven to deliver high performance, the line utilizes the lowest number of ingredients for the highest efficacy and safety. With a long heritage dedicated to exploring the plant universe to discover the most effective plants for each particular beauty concern, KLORANE uses only plants grown by their own farmers. As a result, KLORANE can ensure that sustainable farming techniques are practiced, and that each plant offers 100% traceability. This philosophy maintains unparalleled quality standards to guarantee the highest levels of purity, safety and proven performance in all KLORANE products.