“Brotox” Anyone?

n 2012, Americans spent $11 billion on cosmetic procedures – surprisingly, more than 360,000 men contributed to that number by receiving Botox treatments (1). Skinspirations, a Tampa Bay nonsurgical cosmetic center, says “Brotox,” or Botox for male patients, is becomingly increasingly common and less taboo.

Once relegated to the female population, Botox has gained popularity among men today – particularly those with what are considered “stressful” careers. Dermatologist Dendy Engleman said that Wall Street men are “the fastest growing segment of my patient population,” because they’re looking to smooth out the stress lines caused by the European crisis abroad and weak economy at home (2). Seemingly, the economy has had an effect on cosmetic procedures in males – a recent study suggests that a more youthful appearance allows men to generate more revenue than their “older-looking” peers, an asset in the leaner workforce today. As a result, the number of men seeking Botox has increased by 258% over the past decade. (3).

Owner of Skinspirations Dr. Cynthia Elliott, says wrinkles and frown lines often ages men and makes them look angry – Botox helps her male patients appear more refreshed, relaxed & confident. Dr. Elliott says not only are more men seeking Botox injections, but treatments with injectable dermal fillers to fill wrinkles have now become the second most popular nonsurgical treatment for men. But for those men who are simply seeking Botox injections for a quick rejuvenation, Dr. Elliott offers three key tips to consider:

  1. Look for Experience. Look for a professional with extensive experience in administering Botox because inexperienced injectors can leave you with a puzzled, skeptical or frozen expression if Botox is placed incorrectly. The practices that do the most Botox injections in the country are given a Platinum or Diamond designation by Allergan, the company that produces Botox Cosmetic, and is usually listed on their websites. 
  1. Ensure that you are receiving genuine Botox Cosmetic. The label should state that the product is made by Allergan, which is the sole manufacturer of Botox in the United States. Counterfeit Botox can cause an array of nasty side effects or simply may not produce results – be suspicious if the treatment price is significantly lower than other practices. 
  1. Have realistic expectations. Botox can do wonders for muscle lines that aren’t deep but it may take several treatments to soften creases that have been deeply etched in over years. Results take several days to become apparent and last an average of three months before full movement returns. 

Dr. Elliott believes the rise of Botox among men is just beginning and expects her male clientele base to continue to grow steadily

“Men care about their looks just as much as women do – they just typically aren’t as open about it,” said Dr. Elliott. “Many of our male patients aren’t necessarily what you would expect to see walking into a cosmetic facility, but the stigma associated with males receiving cosmetic procedures is quickly fading.”

Dr. Elliott is a former emergency & trauma doctor with the experience and expertise to perform a wide array of nonsurgical procedures in her Tampa Bay cosmetic facility. With a practice devoted exclusively to cosmetic and laser procedures, Dr. Elliott is often sought out to perform Botox injections.